Bluefin Technology Partners News
Bluefin Technology Partners Signs Up The Oklahoman for Self Service
Andover, Massachusetts, February 20, 2008 — Bluefin Technology Partners, LLC., a leading
provider of print and online community marketplace solutions for the publishing industry, today
announced an agreement with OPUBCO Communications Group, publishers of The Oklahoman,
NewsOK.com, Wimgo, and a variety of audience-driven products throughout Oklahoma to deploy
the company’s premier offering BluefinCMPTM (Community Marketplace Platform) powering their
self service place ad strategy for increasing both print and online classified ad revenue and
volume.
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Kodak, ATS, Bluefin Aim to Automate Hyperlocal News and Advertising
NEW YORK In a departure from its business of supplying imaging equipment, consumables and software, Eastman Kodak Co. is leading a partnership that aims to supply newspapers with technology to automate the creation and operation of microzoned or hyperlocal Web sites, the content of which would largely be supplied by readers, according to one person familiar with the project.
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MacDonald Advertising Services to Provide Online Display Ad Building to Bluefin Technology Partners Community Marketplace Platform.
NEXPO Olando, Florida, April 20, 2007 — Bluefin Technology Partners, LLC a leading provider of community marketplace platform solutions to the newspaper publishing industry, announced that it has entered into a strategic technology partnership with MacDonald Advertising Services of Lafayette, Indiana.
Under the agreement, MacDonald will supply key components of its premier online display ad building applications “Visuals Plus Express” (VPE2) and PM2 to be incorporated into Bluefin's PlaceAd module included in their industry-leading offering BluefinCMPTM (Community Marketplace Platform). Now using BluefinCMP, advertisers will have the option of building both display ads and classified liner ads for both print and online publications all in the same user experience.
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East Oregonian Publishing Company Selects Bluefin Technology Partners
to Power New Community Marketplace eCommerce Platform
March 12 — Bluefin Technology Partners, LLC., a leading provider of
print and online community marketplace solutions for the publishing industry, today announced
that East Oregonian Publishing Company (EOPC) will use the company’s premier offering
BluefinCMPTM (Community Marketplace Platform) to power their eCommerce strategy for
increasing both print and online classified volume.
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Industry Veteran Joins Bluefin Founder in Next Wave of Expansion.
March 12, 2007 : Rich Grover, founder of BlueFin Publishing Solutions, a leading provider of online classifieds marketplace solutions to the newspaper industry, announced today the formation of new partnership, called Bluefin Technology Partners, LLC., by bringing in publishing industry veteran Steve Rosenfeld as a General Partner. Rosenfeld will lead the company’s efforts in sales, marketing, and new business development including worldwide market channel development. Rosenfeld most recently was Vice President of Sales for AdStar, Inc. and has held senior management positions with Edgil Associates, Inc., OpenPages, Mission Critical Technologies, and Atex, Inc.
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June 26, 2006:
Chicago Tribune renews BlueFin's contract to provide technical assistance with their new XML-based API. BlueFin's expertise in Classified System Integration includes SII, ATEX, CText, Mactive and others.
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May 15, 2006:
Black Press New Media launches BlueFin's Self-Service Ad Sales Site under BCClassified.com brand. BCClassified.com allows advertisers to place classified ad orders into one of 21 diverse regional geographic zones with ease through BlueFin's 5-Step Ad Entry process.
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April 1, 2006:
The San Diego Union Tribune chooses BlueFin to upgrade its Professional Advertiser and Ad Agency E-Commerce Site with BlueFin's new WYSIWYG Editor for Professional Advertisers and its PDF Engine.
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March 23, 2006:
BlueFin Wins Black Press New Media Contract. BlueFin was selected over several other vendors bidding to provide new E-Commerce cabilities for Black Press New Media. Black Press New Media is the online division of Black Press Group Ltd, representing over 100 publications and 17 printing operations in North America with a combined circluation exceeding 1 Million.
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March 15, 2006:
Jonathan Homes Selects BlueFin to Upgrade their Web Presence
Jonathan Homes, a large California residential home builder, has selected BlueFin to upgrade the company's web presence with BlueFin's Online Real Estate vertical. BlueFin expects the Online Real Estate vertical to be available to its Newspaper Customers in Q3 2006.
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Feb 13, 2006:
PrestigeShopper.com launches its E-Commerce Shopping Site running BlueFin's Online Classified Marketplace Engine.
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Aug 10, 2005:
Tribune Interactive selects BlueFin to provide integration technology for its Recycler Web Sites in 13 national markets.
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Jul 18, 2005:
SMARTowel Goes Live. BlueFin Beta-Merchant goes live with BlueFin's Marketplace Technology.
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