Industry Veteran Joins Bluefin Founder in Next Wave of Expansion
March 12, 2007 - Andover, Massachusetts – Rich Grover, founder of BlueFin Publishing Solutions, a leading provider of online classifieds marketplace solutions to the newspaper industry, announced today the formation of new partnership, called Bluefin Technology Partners, LLC., by bringing in publishing industry veteran Steve Rosenfeld as a General Partner. Rosenfeld will lead the company’s efforts in sales, marketing, and new business development including worldwide market channel development. Rosenfeld most recently was Vice President of Sales for AdStar, Inc. and has held senior management positions with Edgil Associates, Inc., OpenPages, Mission Critical Technologies, and Atex, Inc.
Steve brings over 20 years of experience servicing the publishing industry, and understands the needs of newspapers to survive and thrive as they move forward into the digital age”, says Grover. “We have a single vision: to provide publishers, advertisers, and consumers with the best tools available to place, manage, and publish ads for all forms of media including print and the Web; generating new sources of revenue while creating a most satisfying user experience.”
Rich has created a truly revolutionary eCommerce platform for all publishers, large and small, to compete against online media outlets, while enhancing self-service ad placement for print and online publications”, says Rosenfeld. “Today it’s all about leveraging the local brand, and being the first choice for community news and content. Bluefin’s core technology and management experience helps publishers retain and enhance that market presence.”
About Bluefin Technology Partners, LLC.
Bluefin was founded in January of 2005 as an innovative solutions provider to the publishing and advertising industry. Their flagship offering, BluefinCMPTM – (Community Marketplace Platform), incorporates all the powerful features in a single platform for creating the best eCommerce portal available for local sellers and buyers. Foundation customer, Black Press New Media of Vancouver, British Columbia, uses BluefinCMPTM for self service classified ad placement in over 70 print publications, as well as powering the regions leading marketplace portal BCClassified.com. Other consulting clients include San Diego Union Tribune, The Chicago Tribune, and Tribune Interactive.
For more information contact:
Steve Rosenfeld at 978-662-3323, email – Steve.Rosenfeld@GetBluefin.com
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